Sime Darby has been appointed as the sole and exclusive importer of Porsche cars in Malaysia based on letter of Intent (LOI) signed by Porsche Asia Pacific. Sime Darby will have full responsibility for the importation, distribution, sales, marketing, Public relations, after sales service, service centres and dealers for Porsche cars in Malaysia.
For your information, Sime Darby also owns their Porsche Centre in New Zealand expected to take over officially from Jaseri Automotive Group Sdn Bhd by the end of first 2010 quarter. The Glenmarie Porsche Centre will remain as the base Porsche Sales and Service while additional Porsche Centres will be added soon to ensure the better service levels.
“We are pleased to welcome a new partner to our Asia Pacific family, and are confident that the team at Sime Darby are the right choice for us to grow the Porsche brand even further. We are also very happy that Dato’ Mokhzani Mahathir (chairman of Jaseri) will remain as a shareholder in this new partnership, which will ensure continuity and a seamless transition for our customers,” said Christer Ekberg, MD of Porsche Asia Pacific.

“We are pleased to welcome a new partner to our Asia Pacific family, and are confident that the team at Sime Darby are the right choice for us to grow the Porsche brand even further. We are also very happy that Dato’ Mokhzani Mahathir (chairman of Jaseri) will remain as a shareholder in this new partnership, which will ensure continuity and a seamless transition for our customers,” said Christer Ekberg, MD of Porsche Asia Pacific.
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thank you…